Amazon.com, Inc. vs Alphabet Inc. — Stock Comparison

Amazon.com, Inc. (AMZN) and Alphabet Inc. (GOOGL) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Alphabet Inc.
GOOGL8.7/10vs 8.6/10

Alphabet Inc. narrowly edges Amazon.com, Inc. on Q·Score (8.7 vs 8.6 out of 10), led by Health (9.1 vs 8) and Quality (9 vs 8.2). Amazon.com, Inc. scores higher on Valuation, reflecting stronger P/E and price-target positioning. Analyst consensus targets imply greater upside for AMZN (+31.0%) than for GOOGL (+20.3%).

Price Performance

Normalised to 100 at period start — shows relative performance.

Loading…
AMZNGOOGL

Q·Score Breakdown

8.6
Very Bullish
Overall
8.7
Very Bullish
8.2
Quality
9
8
Health
9.1
9.5
Growth
10
8.3
Valuation
6.8
9
Sentiment
8.7
AMZN

Earnings growing 75% year-over-year on 17% revenue growth.

GOOGL

Earnings growing 82% year-over-year on 22% revenue growth.

Analyst Consensus

Bullish
+31.0%
Target $312.51
63 analysts
Bullish
+20.3%
Target $432.83
53 analysts

Fundamentals

AMZN
GOOGL
31.6×
Trailing P/E
27.5×
24.2×
Forward P/E
24.8×
12.22%
Profit Margin
37.92%
50.60%
Gross Margin
60.37%
24.29%
ROE
38.88%
16.60%
Revenue Growth
21.80%
74.80%
Earnings Growth
82.00%
1.44
Beta
1.24
Dividend Yield
0.24%
$2.57T
Market Cap
$4.39T
52-Week Range
AMZN
$19652% of range$279
GOOGL
$16280% of range$409

Frequently Asked Questions

AMZN vs GOOGL: which stock scores better overall?

Based on Q·Score, Alphabet Inc. (GOOGL) scores 8.7/10 versus Amazon.com, Inc. (AMZN) at 8.6/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: AMZN or GOOGL?

Alphabet Inc. (GOOGL) scores higher on Growth (10/10 vs 9.5/10). Amazon.com, Inc. reports revenue growth (16.6% YoY) while Alphabet Inc. reports (21.8% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is AMZN or GOOGL more attractively valued?

Amazon.com, Inc. (AMZN) scores higher on Valuation (8.3/10 vs 6.8/10). AMZN trades at 24.2× P/E versus GOOGL at 24.8×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about AMZN vs GOOGL?

There are 63 analysts covering AMZN with a consensus price target of $312.51, and 53 analysts covering GOOGL with a consensus target of $432.83. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: AMZN or GOOGL?

Alphabet Inc. (GOOGL) scores higher on Quality (9/10 vs 8.2/10). Net profit margin: AMZN at 12.2%, GOOGL at 37.9%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: AMZN or GOOGL?

Alphabet Inc. (GOOGL) scores higher on Financial Health (9.1/10 vs 8/10). Market beta: AMZN at 1.44, GOOGL at 1.24. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of AMZN and GOOGL?

Amazon.com, Inc. (AMZN) has a market capitalisation of $2.57T, while Alphabet Inc. (GOOGL) has a market cap of $4.39T. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Do AMZN or GOOGL pay dividends?

AMZN does not currently pay a dividend, while GOOGL pays a dividend yield of 0.24%. Dividend yields fluctuate with share price and company payout decisions.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026