Amazon.com, Inc. vs Alibaba Group Holding Limited — Stock Comparison

Amazon.com, Inc. (AMZN) and Alibaba Group Holding Limited (BABA) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Amazon.com, Inc.
AMZN8.4/10vs 6.8/10

Amazon.com, Inc. clearly outscores Alibaba Group Holding Limited on Q·Score (8.4 vs 6.8 out of 10), led by Growth (9.5 vs 4.9) and Quality (8.2 vs 5.6). Alibaba Group Holding Limited scores higher on Valuation, reflecting stronger P/E and price-target positioning. Analyst consensus targets imply greater upside for BABA (+78.8%) than for AMZN (+28.1%).

Price Performance

Normalised to 100 at period start — shows relative performance.

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AMZNBABA

Q·Score Breakdown

8.4
Bullish
Overall
6.8
Neutral
8.2
Quality
5.6
8
Health
6.5
9.5
Growth
4.9
7.3
Valuation
9.1
9
Sentiment
8.8
AMZN

Earnings growing 75% year-over-year on 17% revenue growth.

BABA

Consensus analyst target of $191.53 is 79% above current price.

limited growth momentum.

Analyst Consensus

Bullish
+28.1%
Target $312.99
63 analysts
Bullish
+78.8%
Target $191.53
40 analysts

Fundamentals

AMZN
BABA
31.5×
Trailing P/E
16.5×
24.8×
Forward P/E
11.6×
12.22%
Profit Margin
10.12%
50.60%
Gross Margin
39.81%
24.29%
ROE
9.22%
16.60%
Revenue Growth
2.90%
74.80%
Earnings Growth
104.10%
1.44
Beta
0.46
Dividend Yield
0.95%
$2.63T
Market Cap
$256.9B
52-Week Range
AMZN
$19659% of range$279
BABA
$1044% of range$193

Frequently Asked Questions

AMZN vs BABA: which stock scores better overall?

Based on Q·Score, Amazon.com, Inc. (AMZN) scores 8.4/10 versus Alibaba Group Holding Limited (BABA) at 6.8/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: AMZN or BABA?

Amazon.com, Inc. (AMZN) scores higher on Growth (9.5/10 vs 4.9/10). Amazon.com, Inc. reports revenue growth (16.6% YoY) while Alibaba Group Holding Limited reports (2.9% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is AMZN or BABA more attractively valued?

Alibaba Group Holding Limited (BABA) scores higher on Valuation (9.1/10 vs 7.3/10). AMZN trades at 24.8× P/E versus BABA at 11.6×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about AMZN vs BABA?

There are 63 analysts covering AMZN with a consensus price target of $312.99, and 40 analysts covering BABA with a consensus target of $191.53. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: AMZN or BABA?

Amazon.com, Inc. (AMZN) scores higher on Quality (8.2/10 vs 5.6/10). Net profit margin: AMZN at 12.2%, BABA at 10.1%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: AMZN or BABA?

Amazon.com, Inc. (AMZN) scores higher on Financial Health (8/10 vs 6.5/10). Market beta: AMZN at 1.44, BABA at 0.46. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of AMZN and BABA?

Amazon.com, Inc. (AMZN) has a market capitalisation of $2.63T, while Alibaba Group Holding Limited (BABA) has a market cap of $256.9B. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Do AMZN or BABA pay dividends?

AMZN does not currently pay a dividend, while BABA pays a dividend yield of 0.95%. Dividend yields fluctuate with share price and company payout decisions.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026