Amazon.com, Inc. vs Roku, Inc. — Stock Comparison

Amazon.com, Inc. (AMZN) and Roku, Inc. (ROKU) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Amazon.com, Inc.
AMZN8.3/10vs 7.1/10

Amazon.com, Inc. scores ahead of Roku, Inc. on Q·Score (8.3 vs 7.1 out of 10), led by Quality (8.2 vs 4.9) and Valuation (6.8 vs 5.4). Roku, Inc. scores higher on Health, reflecting stronger balance sheet strength. Analyst consensus targets imply greater upside for AMZN (+15.0%) than for ROKU (+10.1%).

Price Performance

Normalised to 100 at period start — shows relative performance.

Loading…
AMZNROKU

Q·Score Breakdown

8.3
Bullish
Overall
7.1
Bullish
8.2
Quality
4.9
8
Health
9.4
9.5
Growth
8.3
6.8
Valuation
5.4
9
Sentiment
8.2
AMZN

Earnings growing 75% year-over-year on 17% revenue growth.

ROKU

Clean balance sheet with low leverage (0.2× debt-to-equity).

weak profitability metrics drag quality score.

Analyst Consensus

Bullish
+15.0%
Target $312.63
62 analysts
Bullish
+10.1%
Target $145.30
27 analysts

Fundamentals

AMZN
ROKU
31.6×
Trailing P/E
97.7×
27.6×
Forward P/E
37.3×
12.22%
Profit Margin
4.06%
50.60%
Gross Margin
44.19%
24.29%
ROE
7.75%
16.60%
Revenue Growth
22.40%
74.80%
Earnings Growth
1.47
Beta
2.04
$2.92T
Market Cap
$19.5B
52-Week Range
AMZN
$19692% of range$279
ROKU
$7199% of range$133

Frequently Asked Questions

AMZN vs ROKU: which stock scores better overall?

Based on Q·Score, Amazon.com, Inc. (AMZN) scores 8.3/10 versus Roku, Inc. (ROKU) at 7.1/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: AMZN or ROKU?

Amazon.com, Inc. (AMZN) scores higher on Growth (9.5/10 vs 8.3/10). Amazon.com, Inc. reports revenue growth (16.6% YoY) while Roku, Inc. reports (22.4% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is AMZN or ROKU more attractively valued?

Amazon.com, Inc. (AMZN) scores higher on Valuation (6.8/10 vs 5.4/10). AMZN trades at 27.6× P/E versus ROKU at 37.3×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about AMZN vs ROKU?

There are 62 analysts covering AMZN with a consensus price target of $312.63, and 27 analysts covering ROKU with a consensus target of $145.30. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: AMZN or ROKU?

Amazon.com, Inc. (AMZN) scores higher on Quality (8.2/10 vs 4.9/10). Net profit margin: AMZN at 12.2%, ROKU at 4.1%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: AMZN or ROKU?

Roku, Inc. (ROKU) scores higher on Financial Health (9.4/10 vs 8/10). Market beta: AMZN at 1.47, ROKU at 2.04. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of AMZN and ROKU?

Amazon.com, Inc. (AMZN) has a market capitalisation of $2.92T, while Roku, Inc. (ROKU) has a market cap of $19.5B. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026