Netflix, Inc. vs Roku, Inc. — Stock Comparison

Netflix, Inc. (NFLX) and Roku, Inc. (ROKU) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Netflix, Inc.
NFLX8.3/10vs 7.1/10

Netflix, Inc. scores ahead of Roku, Inc. on Q·Score (8.3 vs 7.1 out of 10), led by Quality (9.6 vs 4.9) and Valuation (7.9 vs 5.4). Roku, Inc. scores higher on Health, reflecting stronger balance sheet strength. Analyst consensus targets imply greater upside for NFLX (+32.0%) than for ROKU (+11.7%).

Price Performance

Normalised to 100 at period start — shows relative performance.

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NFLXROKU

Q·Score Breakdown

8.3
Bullish
Overall
7.1
Bullish
9.6
Quality
4.9
7.5
Health
9.4
8.4
Growth
8.3
7.9
Valuation
5.4
7.8
Sentiment
8.2
NFLX

High-quality business with 48% return on equity and 29% profit margins.

ROKU

Clean balance sheet with low leverage (0.2× debt-to-equity).

weak profitability metrics drag quality score.

Analyst Consensus

Bullish
+32.0%
Target $114.56
44 analysts
Bullish
+11.7%
Target $145.30
27 analysts

Fundamentals

NFLX
ROKU
28.0×
Trailing P/E
96.4×
22.6×
Forward P/E
36.8×
28.52%
Profit Margin
4.06%
49.03%
Gross Margin
44.19%
48.49%
ROE
7.75%
16.20%
Revenue Growth
22.40%
86.40%
Earnings Growth
1.55
Beta
2.04
$365.5B
Market Cap
$19.2B
52-Week Range
NFLX
$7520% of range$134
ROKU
$7196% of range$133

Frequently Asked Questions

NFLX vs ROKU: which stock scores better overall?

Based on Q·Score, Netflix, Inc. (NFLX) scores 8.3/10 versus Roku, Inc. (ROKU) at 7.1/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: NFLX or ROKU?

Netflix, Inc. (NFLX) scores higher on Growth (8.4/10 vs 8.3/10). Netflix, Inc. reports revenue growth (16.2% YoY) while Roku, Inc. reports (22.4% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is NFLX or ROKU more attractively valued?

Netflix, Inc. (NFLX) scores higher on Valuation (7.9/10 vs 5.4/10). NFLX trades at 22.6× P/E versus ROKU at 36.8×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about NFLX vs ROKU?

There are 44 analysts covering NFLX with a consensus price target of $114.56, and 27 analysts covering ROKU with a consensus target of $145.30. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: NFLX or ROKU?

Netflix, Inc. (NFLX) scores higher on Quality (9.6/10 vs 4.9/10). Net profit margin: NFLX at 28.5%, ROKU at 4.1%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: NFLX or ROKU?

Roku, Inc. (ROKU) scores higher on Financial Health (9.4/10 vs 7.5/10). Market beta: NFLX at 1.55, ROKU at 2.04. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of NFLX and ROKU?

Netflix, Inc. (NFLX) has a market capitalisation of $365.5B, while Roku, Inc. (ROKU) has a market cap of $19.2B. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026