Amazon.com, Inc. vs Booking Holdings Inc. Common St — Stock Comparison

Amazon.com, Inc. (AMZN) and Booking Holdings Inc. Common St (BKNG) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Amazon.com, Inc.
AMZN8.6/10vs 7.9/10

Amazon.com, Inc. narrowly edges Booking Holdings Inc. Common St on Q·Score (8.6 vs 7.9 out of 10), led by Health (8 vs 6) and Quality (9 vs 7.6). Booking Holdings Inc. Common St scores higher on Valuation, reflecting stronger P/E and price-target positioning. Analyst consensus targets imply greater upside for BKNG (+37.2%) than for AMZN (+27.8%).

Price Performance

Normalised to 100 at period start — shows relative performance.

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AMZNBKNG

Q·Score Breakdown

8.6
Very Bullish
Overall
7.9
Bullish
9
Quality
7.6
8
Health
6
9.8
Growth
8.8
7
Valuation
9.2
9.1
Sentiment
8.2
AMZN

Earnings growing 242% year-over-year on 20% revenue growth.

BKNG

Consensus analyst target of $238.68 is 37% above current price.

Analyst Consensus

Bullish
+27.8%
Target $328.17
60 analysts
Bullish
+37.2%
Target $238.68
37 analysts

Fundamentals

AMZN
BKNG
20.7×
Trailing P/E
19.3×
24.7×
Forward P/E
14.1×
17.44%
Profit Margin
25.53%
50.77%
Gross Margin
87.23%
30.56%
ROE
19.60%
Revenue Growth
8.10%
242.30%
Earnings Growth
130.00%
1.44
Beta
1.07
Dividend Yield
0.97%
$2.77T
Market Cap
$130.7B
52-Week Range
AMZN
$19667% of range$287
BKNG
$15032% of range$225

Frequently Asked Questions

AMZN vs BKNG: which stock scores better overall?

Based on Q·Score, Amazon.com, Inc. (AMZN) scores 8.6/10 versus Booking Holdings Inc. Common St (BKNG) at 7.9/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: AMZN or BKNG?

Amazon.com, Inc. (AMZN) scores higher on Growth (9.8/10 vs 8.8/10). Amazon.com, Inc. reports revenue growth (19.6% YoY) while Booking Holdings Inc. Common St reports (8.1% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is AMZN or BKNG more attractively valued?

Booking Holdings Inc. Common St (BKNG) scores higher on Valuation (9.2/10 vs 7/10). AMZN trades at 24.7× P/E versus BKNG at 14.1×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about AMZN vs BKNG?

There are 60 analysts covering AMZN with a consensus price target of $328.17, and 37 analysts covering BKNG with a consensus target of $238.68. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: AMZN or BKNG?

Amazon.com, Inc. (AMZN) scores higher on Quality (9/10 vs 7.6/10). Net profit margin: AMZN at 17.4%, BKNG at 25.5%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: AMZN or BKNG?

Amazon.com, Inc. (AMZN) scores higher on Financial Health (8/10 vs 6/10). Market beta: AMZN at 1.44, BKNG at 1.07. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of AMZN and BKNG?

Amazon.com, Inc. (AMZN) has a market capitalisation of $2.77T, while Booking Holdings Inc. Common St (BKNG) has a market cap of $130.7B. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Do AMZN or BKNG pay dividends?

AMZN does not currently pay a dividend, while BKNG pays a dividend yield of 0.97%. Dividend yields fluctuate with share price and company payout decisions.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

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