Apple Inc. vs Alphabet Inc. — Stock Comparison

Apple Inc. (AAPL) and Alphabet Inc. (GOOGL) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Alphabet Inc.
GOOGL8.7/10vs 7.7/10

Alphabet Inc. scores ahead of Apple Inc. on Q·Score (8.7 vs 7.7 out of 10), led by Health (9.1 vs 7) and Growth (10 vs 7.9). Apple Inc. scores higher on Quality, reflecting stronger profitability and returns. Analyst consensus targets imply greater upside for GOOGL (+20.3%) than for AAPL (+7.4%).

Price Performance

Normalised to 100 at period start — shows relative performance.

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AAPLGOOGL

Q·Score Breakdown

7.7
Bullish
Overall
8.7
Very Bullish
9.3
Quality
9
7
Health
9.1
7.9
Growth
10
6.5
Valuation
6.8
7
Sentiment
8.7
AAPL

High-quality business with 141% return on equity and 27% profit margins.

GOOGL

Earnings growing 82% year-over-year on 22% revenue growth.

Analyst Consensus

Bullish
+7.4%
Target $312.72
43 analysts
Bullish
+20.3%
Target $432.83
53 analysts

Fundamentals

AAPL
GOOGL
35.2×
Trailing P/E
27.5×
30.3×
Forward P/E
24.8×
27.15%
Profit Margin
37.92%
47.86%
Gross Margin
60.37%
141.47%
ROE
38.88%
16.60%
Revenue Growth
21.80%
21.80%
Earnings Growth
82.00%
1.09
Beta
1.24
0.37%
Dividend Yield
0.24%
$4.28T
Market Cap
$4.39T
52-Week Range
AAPL
$19579% of range$317
GOOGL
$16280% of range$409

Frequently Asked Questions

AAPL vs GOOGL: which stock scores better overall?

Based on Q·Score, Alphabet Inc. (GOOGL) scores 8.7/10 versus Apple Inc. (AAPL) at 7.7/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: AAPL or GOOGL?

Alphabet Inc. (GOOGL) scores higher on Growth (10/10 vs 7.9/10). Apple Inc. reports revenue growth (16.6% YoY) while Alphabet Inc. reports (21.8% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is AAPL or GOOGL more attractively valued?

Alphabet Inc. (GOOGL) scores higher on Valuation (6.8/10 vs 6.5/10). AAPL trades at 30.3× P/E versus GOOGL at 24.8×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about AAPL vs GOOGL?

There are 43 analysts covering AAPL with a consensus price target of $312.72, and 53 analysts covering GOOGL with a consensus target of $432.83. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: AAPL or GOOGL?

Apple Inc. (AAPL) scores higher on Quality (9.3/10 vs 9/10). Net profit margin: AAPL at 27.2%, GOOGL at 37.9%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: AAPL or GOOGL?

Alphabet Inc. (GOOGL) scores higher on Financial Health (9.1/10 vs 7/10). Market beta: AAPL at 1.09, GOOGL at 1.24. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of AAPL and GOOGL?

Apple Inc. (AAPL) has a market capitalisation of $4.28T, while Alphabet Inc. (GOOGL) has a market cap of $4.39T. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Do AAPL or GOOGL pay dividends?

AAPL pays a dividend yield of 0.37%, while GOOGL pays a dividend yield of 0.24%. Dividend yields fluctuate with share price and company payout decisions.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026