Alphabet Inc. vs MediaAlpha, Inc. — Stock Comparison

Alphabet Inc. (GOOGL) and MediaAlpha, Inc. (MAX) are both listed on US exchanges. This page compares their Q·Score ratings, key fundamentals (P/E, margins, growth), and Wall Street analyst consensus side by side. Data sourced from Yahoo Finance and updated on each page load.

Q·Score Winner
Alphabet Inc.
GOOGL8.7/10vs 6.8/10

Alphabet Inc. clearly outscores MediaAlpha, Inc. on Q·Score (8.7 vs 6.8 out of 10), led by Quality (9 vs 5.4) and Health (9.1 vs 5.5). MediaAlpha, Inc. scores higher on Valuation, reflecting stronger P/E and price-target positioning. Analyst consensus targets imply greater upside for MAX (+47.3%) than for GOOGL (+18.5%).

Price Performance

Normalised to 100 at period start — shows relative performance.

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GOOGLMAX

Q·Score Breakdown

8.7
Very Bullish
Overall
6.8
Neutral
9
Quality
5.4
9.1
Health
5.5
10
Growth
7.7
6.8
Valuation
8.7
8.7
Sentiment
7.2
GOOGL

Earnings growing 82% year-over-year on 22% revenue growth.

MAX

Consensus analyst target of $13.71 is 47% above current price.

weak profitability metrics drag quality score.

Analyst Consensus

Bullish
+18.5%
Target $431.76
53 analysts
Bullish
+47.3%
Target $13.71
7 analysts

Fundamentals

GOOGL
MAX
27.8×
Trailing P/E
14.5×
25.2×
Forward P/E
5.6×
37.92%
Profit Margin
3.37%
60.37%
Gross Margin
14.89%
38.88%
ROE
21.80%
Revenue Growth
17.30%
82.00%
Earnings Growth
1.24
Beta
1.16
0.24%
Dividend Yield
$4.44T
Market Cap
$503M
52-Week Range
GOOGL
$16282% of range$409
MAX
$733% of range$14

Frequently Asked Questions

GOOGL vs MAX: which stock scores better overall?

Based on Q·Score, Alphabet Inc. (GOOGL) scores 8.7/10 versus MediaAlpha, Inc. (MAX) at 6.8/10. The Q·Score measures five dimensions: Quality, Health, Growth, Valuation, and Sentiment. For informational purposes only — not financial advice.

Which has better revenue growth: GOOGL or MAX?

Alphabet Inc. (GOOGL) scores higher on Growth (10/10 vs 7.7/10). Alphabet Inc. reports revenue growth (21.8% YoY) while MediaAlpha, Inc. reports (17.3% YoY). Growth scores reflect revenue and earnings momentum relative to sector peers.

Is GOOGL or MAX more attractively valued?

MediaAlpha, Inc. (MAX) scores higher on Valuation (8.7/10 vs 6.8/10). GOOGL trades at 25.2× P/E versus MAX at 5.6×. Valuation is assessed using P/E ratio, analyst price targets, and 52-week range positioning relative to sector peers.

What do analysts say about GOOGL vs MAX?

There are 53 analysts covering GOOGL with a consensus price target of $431.76, and 7 analysts covering MAX with a consensus target of $13.71. Analyst consensus ratings are aggregated from Wall Street research and do not constitute investment advice.

Which is more profitable: GOOGL or MAX?

Alphabet Inc. (GOOGL) scores higher on Quality (9/10 vs 5.4/10). Net profit margin: GOOGL at 37.9%, MAX at 3.4%. Quality scores reflect profit margins, return on equity, and free cash flow generation.

Which has stronger financial health: GOOGL or MAX?

Alphabet Inc. (GOOGL) scores higher on Financial Health (9.1/10 vs 5.5/10). Market beta: GOOGL at 1.24, MAX at 1.16. Health scores consider beta, debt-to-equity, and current ratio. All investments carry risk — this is not investment advice.

What are the market caps of GOOGL and MAX?

Alphabet Inc. (GOOGL) has a market capitalisation of $4.44T, while MediaAlpha, Inc. (MAX) has a market cap of $503M. Market cap data is sourced from Yahoo Finance and reflects the most recent available figures.

Do GOOGL or MAX pay dividends?

GOOGL pays a dividend yield of 0.24%, while MAX does not currently pay a dividend. Dividend yields fluctuate with share price and company payout decisions.

Q·Score is an educational tool and is not financial advice. Data provided by Yahoo Finance. Updated on each page load. How it's calculated →

Data provided by Yahoo Finance ·  Updated on each page load ·  For informational purposes only · Not financial advice · Quantify.biz © 2026